Field Guide · free
Get more calls from Google, reviews and AI — explained in plain English.
Short guides for plumbers, HVAC pros, electricians, cleaners and salons. Each one has a short answer, a checklist you can do tonight, and the sources behind it.
Take a breath. You don’t have to learn the tech. Everything here is free, and if you’d rather not do it yourself, we can do it for you.
New: 8 questions to ask an agency before you sign · Common myths, answered
Plumbing & HVAC: start with the quick guide for your trade — five things that matter most.
Electrical: start with the quick guide for your trade — five things that matter most.
House cleaning: start with the quick guide for your trade — five things that matter most.
Salons & barbers: start with the quick guide for your trade — five things that matter most.
14 guides
- Guide 01
I have good Google reviews. Do I still need a website?
What reviews do well, what they can’t do, and where a simple site fits in.
Read the guide - Guide 02
How do ChatGPT and Google’s AI pick a local business?
Where AI answers get their facts — and the few things you can actually control.
Read the guide - Guide 03
What should I fill in on my Google Business Profile?
The 10 things to fill in, and how to keep them fresh in a few minutes a month.
Read the guide - Guide 04
What do missed calls cost me?
Count your missed calls, put in your own numbers, and see what they cost.
Read the guide - Guide 05
How do I get more reviews the right way?
When to ask, what to say, and how to reply — without breaking any rules.
Read the guide - Guide 06
“AI search optimization” offers: what’s real and what’s not?
llms.txt, “AI rankings” and other pitches — what helps and what’s hype.
Read the guide - Guide 07
I already have a website. Should I rebuild it or add on?
A quick phone test tells you whether to keep your site, fix it or start over.
Read the guide - Guide 08
What matters most for my trade?
Quick guides for plumbing & HVAC, electrical, house cleaning and salons.
Read the guide - Guide 09
Which review rules can get me in trouble?
The FTC and Google rules on reviews, in plain words — and what’s still fine.
Read the guide - Guide 10
Do real photos really beat stock photos?
Why your own photos win, what to shoot, and simple phone tips.
Read the guide - Guide 11
Should my website show the people, not just the business?
Why a team page helps customers — and AI tools — find the right person.
Read the guide - Guide 12
Should I measure rankings or calls?
What to count each week so you know what’s working.
Read the guide - Guide 13
What should I ask a marketing agency before I sign?
Eight questions about contracts, cancelling, who owns what, and what the report really measures.
Read the guide - Guide 14
What’s true and what’s a myth about AI search, reviews and photos?
Six things owners hear a lot — llms.txt, structured data, stock photos, review discounts — and what’s actually true.
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