2 min read · Updated October 14, 2026

What matters most for my trade?

The short answer

Every trade is a little different. Plumbing and HVAC pros need to catch urgent calls. Electricians need to show trust, cleaners need clear prices, and salons need easy booking.

Video coming soon A 60-second version of this guide.

Until then, the full guide is right here — about 2 minutes to read.

Plumbing & HVAC

Urgent jobs often go to whoever answers first. Make it easy to reach you, and clear where you work.

Text back every missed call within minutes.
Show your service area as a list of towns.
Say whether you take emergency calls — only if you really do.
List your main jobs: water heaters, drains, AC repair, furnace tune-ups.
Send tune-up reminders before summer and winter.

Lead Kit for plumbers

Electrical

People let you into their home and their wiring. Trust comes first.

Show the license you hold, with its exact type. Only list licenses you really have.
Show photos of tidy, finished work, like a clean panel.
List your main jobs: panel upgrades, EV chargers, lighting, repairs.
Text back missed calls — you’re often on a ladder.
Ask every customer for a review when the job is done.

Lead Kit for electricians

House cleaning

Most people want a price before they call. Make it easy to get one.

Show starting prices by home size.
Explain what a regular clean and a deep clean each include.
Show the people who will come to the home, with their OK.
Make it easy to ask for a quote at night, when people plan.
Ask for a review after the first clean.

Lead Kit for cleaners

Salons & barbers

Clients want to book fast and know who will do their hair.

Put one “Book now” button at the top that opens your booking app.
Show each stylist or barber and what they do best.
Explain your deposit and no-show rules in plain words.
Post real photos of your own work.
Ask for a review after each visit.

Lead Kit for salons

Do it yourself

Jump to your trade above.
Pick the first item on its list that you don’t have yet.
Do that one item this week.
Next week, do the next one.
Ask a friend to look you up on their phone and tell you what’s missing.

You do / We do

Take a breath. You don’t have to learn the tech. You keep doing what you’re good at, and we handle the technical side.

You do	We do
Do good work, like you always do.	Build your website, a page for each service, and the structured data — a basic way to state your hours, address and services clearly so machines don’t get them wrong.
Snap real photos of your jobs, shop and crew on your phone, and send them in.	Reuse each photo on your site and your Google profile.
Every customer gets the same review ask. It goes out automatically.	Run review requests that follow the FTC and Google rules.
Jot down the questions customers really ask you.	Turn those questions into FAQs and service pages.
Look it over and approve it before anything goes live.	Keep your listings the same everywhere, and send you a monthly report.

What we handle depends on the plan you pick. Nothing goes live without your OK.

Want us to do it?

Lead Kit: your website plus extras picked for your trade

Pick your trade in the builder and we suggest the extras that matter for it. Nothing is added unless you choose it.

$990 one-time · ready in 7 business days

See it in the builder Free check

Not sure what you need? The free check looks at how your business shows up online.

Sources

Search Engine Land: How does ChatGPT conduct local searches?

Last checked October 14, 2026. This guide is general information, not legal advice.